I was on Worldstar last night and I came across a interesting video of Charlamagne expressing his feeling about Lil Wayne’s tour bus getting shot up. I know I'm a day late on watching the video, which featured very interesting points by Charlamagne. But it wasn’t the topic of Lil Wayne’s bus getting shot that intrigued me the most; it was the comment “the internet (era) might be the best time for rap beef,” which really caught my attention.
No I’m not talking about the petty twitter disses back and forth, which can be very entertaining I might add. Commercial rap has never seen a time where you can reply, on wax, to the person you’re beefing with the next day so efficiently. “We don’t have to wait for CD’s anymore,” Andrew Schulz adds. Image if Takeover came out today, Ether could be released tomorrow to the general public. Maybe Jay responds to Ether in two days and Nas responds to that response in a week. Do you know what that could do to the foundation of Hip-Hop?
In the old days unless the radio got an exclusive, or you were really tight with the plug, you had to wait until the CD came out to hear an artist’s response to a previous diss. Or he might have an early single off his upcoming album be the diss response. Sometimes that worked out good, other times not so much. I don’t if you want one of you’re first singles to be complete diss record, but either way that’s not the point. You still had to want sometime to hear a response, nothing was immediate. Even if the radio played the record early, you had to have the radio on at that exact moment to hear there was no download links or rewinds.
In 2015 the Internet allows everything to be so immediate and quick now. Chief Keef could release a Gucci Mane diss record right now and I could hop on my timeline and hear it within five minutes of its release. And that could just be solo diss track, not featured on a tape or anything. Just think how long it must’ve taken for the masses to hear diss songs before the web. You either had to hear it on the radio, wait to the CD is released, or wait to for the video. So inconvenient for the generation of today, who is use to getting everything in a flash.
Remember when Cassidy and Meek Mill were beefing about a year to two years ago? Remember how quick the beef spread? You could hop online to whatever site and learn how it started, or catch up if you missed certain parts in the beefs. And most importantly, remember how quick the records were coming? You had access to them at anytime basically at anyplace, and completely free to top things off.
Some might argue that the best beefs took place back in the day for a variety of reasons including the absence of the Internet, and they may or may not be correct. There maybe too many ways rappers can handle beef outside of music in today’s world. Whether it’s taking shots over social media, in the press, or interviews. But the fact reminds that they can still make records, and once they hit that send button the amount of people they can reach instantaneously due to the Internet takes things to a different space. This is the perfect time to beef and watch beef in Hip-Hop. Just imagine if rap beef, from the earliest stage of Hip-Hop, could’ve always spread like this.