The Age of the Soundcloud Artist is among us and Post Malone is a testament to the fact. With only five singles and even fewer features under his belt, it’s hard to believe that the 19 year-old Texas native has already received cosigns from some of the biggest artists in the game including Wiz Khalifa, Mac Miller, and Drake.
Since his debut four months ago, Post Malone has already amassed over 10 million plays on Soundcloud; the majority being from his single “White Iverson”, a well tuned ode to Allen Iverson and his lush lifestyle.
Malone's soft vocals paired with ostentatious lyrics have breathed fresh, melodic life into the already saturated "I have this, I do this" approach to hip-hop that listeners can't seem to escape today. With more than 6 million plays in just three months, the numbers don't lie: "White Iverson" is a hit.
However, with all hit-singles comes the inevitable question: Is he here to stay?
“White Iverson” has, without a doubt, established Post Malone an undeniable presence. This has been proven by his recent performance at SXSW and on live television. But it goes without saying that we all know exactly which song he performed.
While fan preference shouldn’t discredit his integrity as an artist, it forces us to eagerly wonder if Post Malone will be a one-hit-wonder, a future staple of melodic hip-hop, or simply something in-between.
Talent is subjective for the most part and it’s sad to say that it is no longer the make-or-break factor for many artists today. Regardless, at the tender age of 19 there is still plenty of time to develop and find one’s sauce. Only time will tell.
In the meantime, check out an old video of Post Malone (then going by Austin Richard) covering Bob Dylan’s folk classic “Don’t Think Twice, It’s Alright”.