It's finally here, the much anticipated Puma x Violette New York line! We first got a glimpse of what was in store from a photo of Rihanna–Puma's new creative director–courtside at the Lakers game in Va$htie's Puma 'Coach Jacket'.
The designs are a cohesive combination of futuristic trends topped with retro finesse. They exhibit a quintessential embodiment of the NY "B-boy" era of the 80's and 90's, while expressing urban culture and incorporating contemporary colors and styles. Puma x Violette New York is not just a line, it's a lifestyle, showcasing fresh new faces–such as Luka Sabbat–who are featured in the lookbook.
In terms of fashion, 2015 is off to a great start. The "Curator of Cool" has proven her versatility, we've seen what she can do with music and film, so we're eager to see what she'll do with fashion. Puma x Violette has set the stage for future lines to come, and we look forward to seeing what they'll do next! Peep the products here!